Maintaining the quality of service of your restaurants up to the standards all the time is no walk in the park! You have to pay attention to several factors in order to provide your guests with an unforgettable experience.
You always want to make sure that your restaurant is providing its visitors with a great quality of service in all aspects all the time, whether you’re there or not, and here comes the role of mystery shopping services.
Let’s dig deeper to discover how mystery shopping services add value to your restaurant.
All aspects tested: It’s not only about your staff and food
Most of us think that when evaluating a restaurant, we evaluate the quality of food, the portions in comparison to the price, the wait time until the food is served, and the staff on the other side; how often they check tables and how they respond to complaints and so on. In fact, secret shopping services can cut your evaluation into 4 sections:
- Atmosphere: Evaluates the availability of parking and its cleanliness, the overall cleanliness of the place: tables, chairs, floors, ceiling, and bathrooms, etc, as well as the music displayed.
- Staff: Everything about your staff is evaluated here, how they react to angry guests, how often they check the tables, their knowledge of the menu…
- Management: This is to evaluate the managers you hire. How they guide your staff, how often they check tables, how they interfere in the case of unsatisfied guests…
Motivated staff all the time
When your staff know you’re hiring a secret shopping services agency, they do their job perfectly because they know that any of the guests might be their evaluator. This improves there performance and spices the competition between your staff. Recognition is very important here, you may want to reward the top-performing staff, whether by giving them a bonus or listing them as “here of the month” for example.
Standard and consistent quality of service
You definitely want to maintain the same quality of service among your different branches, and even within the same branch. The portions have to be the same, the food has to taste the same, the staff way of dealing with guests, the speed of getting served … All of these elements must be fixed.
Evaluated and analyzed performance of competitors
To meet your guests’ expectations, you must commit to the standards of the industry, and to do so, secret shopping services conduct visits to your competitors too, evaluate them, and tell you where you stand in the market, and what you need to do to be on the right path.
Mystery shoppers report every single detail about your restaurant and spot the most delicate problems that your managers might not have noticed: time of serving drinks doesn’t exceed 4 minutes, the ventilation system, and other small details that can affect your performance.
Secret shopping services will provide you with an evidence-based report. Such a report will help you discover your weak points, your biggest threats, and unlock your opportunities so that you can take your restaurant to the next level. check now our restaurant mystery shopper service.